The Random Vee


Watch a random episode of #AskGaryVee or The Daily Vee (scroll the siders or click the button below for even more randomness)
Click for a random episode

#DailyVee

THE RELIGION OF A HUMAN BASED COMPANY | DailyVee 031

#AskGaryVee Episode 25: How to Stop Your Industry from Getting Stale

#QOTD – What are the first three sites you look at in the morning?

#TIMESTAMPS
00:33 – What do you look for when hiring creatives?
01:43 – You’re like a billionaire right? What do you splurge on?
02:45 – Pre-Season hockey is on, if you owned a hockey team what would you do with snapchat?
04:25- How do you generate novel ideas in an overpopulated seemingly stale industry? (the fitness industry in my case)
05:53 – With the NFL in London this week, what do you think about sports franchises moving to different cities or countries?

I always find that the best way to attack your own industry and innovate is to spend *zero* time in it. I spent an extreme lack of time in the wine industry, and I spend almost no time dealing with the “agency world” right now. I think I’ve been to like six other agencies because we had meetings there, but that is literally it. I don’t read AdAge, I don’t ask my senior people what they did at other agencies.

For me, my lack of industry knowledge, and my lack of education have actually allowed me to innovate even more. I go with what I think works, not with what everybody else in the industry is doing.

So pay attention to the food industry, or the rock-climbing business. The best way to not innovate is to pay attention to everybody else in the business, because they’re just doing the same crap, too.

_
Welcome to The #AskGaryVee Show, where I answer your questions about marketing, social media, and entrepreneurship. Want to get on the show? Tweet me your question with #AskGaryVee!

#AskGaryVee

The Ask Gary Vee Show The Ask Gary Vee Show The Ask Gary Vee Show The Ask Gary Vee Show The Ask Gary Vee Show The Ask Gary Vee Show The Ask Gary Vee Show The Ask Gary Vee Show