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THE RELIGION OF A HUMAN BASED COMPANY | DailyVee 031

#AskGaryVee Episode 37: Twitter Auto-Replies, Marketing Gurus, and Happiness

#QOTD: No question for this one! I need more banter!! I’m looking at you, VaynerNation 😉

#TIMESTAMPS
00:29 – Take us back to the day when you said yes to @JeromeJarre. What made you believe in him and his idea?
03:11 – What is your opinion on the auto-reply DM services people use to send a message to new followers on twitter?
04:58 – When have you been the happiest in your life?
07:52 – How can you stand out in linked in with all the chatter from social media gurus that are spamming everyone’s feed?
11:05 – Sup?

#LINKS
https://www.teepublic.com/t-shirt/85243-reverse-engineer
https://twitter.com/jeromejarre
https://twitter.com/kastner

I absolutely hate when people send auto-messages after they’ve gained a new follower. I have actively un-followed most of you when you do this because it speaks to your intent on the platform. You’re looking to scale social media on a platform like Twitter that’s simply not scalable.

Twitter is the only true social network because it functions like a town square — A place where you can jump into conversations without sounding/looking creepy. The other networks are pushing content where Twitter is still the place for actual conversation.

When you go and auto-reply in a “town square,” you’re the same as the guy walking around just dishing out their business card at a conference or networking event. YOU’RE THE GUY THAT PEOPLE HATE. It’s the wrong move. You’re not putting any effort into engaging with people. You’re auto-replying in the town square and providing no depth, no value.

What do you honestly think is going to happen when I receive that message? I’ll tell you what’s going to happen. I may sign up for your newsletter and you’re going to email me and it’s going to go to spam and I’m not going to engage. Why? Because there’s no context established. That first taste, that first impression, all of a sudden is sh*t, and you’ve lost.


Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com

Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

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