#QOTD: Give me some stories from your experiences with company holiday parties. I need gossip, people 🙂 Also, why are you not visiting me this weekend at Wine Library? 🙁
00:51 -What does hustle look like for you now vs 5 or even 10 years ago? Why has it changed?
03:28 -In the first 30 seconds of someone meeting you, what do you reveal about yourself?
04:37 -What is your favorite pair of sneakers of all time?
05:05 -What are your thoughts on Google+? Why do you continue to use it?
07:18 -Are you a morning person?
Google+ is most definitely a failure (in my eyes) for Google. While Google is my pick for the best tech company in the world, they made the wrong decision in doing something outside of their DNA. They tried to copy something, and I think that was ill-fated.
I use Google+ because there’s an audience of mine there and it ties in greatly with the YouTube society. There’s a small niche group of people that I massively respect that have developed some great communities there. However, much like every social network besides Twitter, it isn’t in fact a social network. Most of these “social networks” have become content portals. And so, I still have a great sized audience on Google+ and therefore they will not be forgotten and I will continue to distribute my content there because it’s native, and that’s what you need to do. Understand the nuances of the platform and deliver based on how it’s used.
So all in all, Google+ is a loss, but it’s still something that needs to be paid attention to. Nothing is ever dead. I talk about email open rates being down, but it’s still at the top of my current marketing strategy.
It’s about what’s happening in that moment. So where is Google+ now? It still merits the time it takes to utilize the platform and therefore I will continue to engage with my community within it. Remember people – follow the eyes and ears.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
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