#QOTD: Which social network are you hottest on RIGHT now?
01:00 -Does VaynerMedia focus much energy on winning awards and what’s your take on the ad industry’s obsession with awards in general?
02:14 -What advice do you have for professors to engage college students in the classroom? Outside of class?
03:52 – What are your tips for teenage bloggers to show brands they mean business?
04:13 – How do you deal with burnout?
05:52 -Which social media platform is currently an incumbent, do you feel will be extinct in 5 years? In 2020 what platform that everyone is invested, do you think will be extinct?
Agencies in the market for awards is nonsense. I’ve been talking about this for a while in the halls of this world and within our industry. At the end of the day, these agencies are being hired to do work for THEIR CLIENTS, not for themselves. They’re being hired to tell a story on behalf of the brand they’re working for which in turn is supposed to sell sh*t.
Agencies are using their work and these awards to recruit more talent and to gain more clients. I get that. It’s smart in one way, but it’s not intended for the long game and it’s not sustainable. I’m not trying to begrudge the agencies that do it because I get the business rationale behind it but it’s just not a healthy culture. It takes the eyes off the actual prize of doing what’s best for the client and I just don’t subscribe to it.
Luckily for us at VaynerMedia, our proof is in the pudding. Our work is the word of mouth of our business and quite frankly, so is my personal brand, but if you’ve been watching this show, you can see that it’s quite apparent as to why this is the place to be. And so, we’re not here to win awards, we’re here to win our clients over. We let our work and the results of our efforts speak for themselves. THAT’S IT.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
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