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Breaking Through Is a Struggle

Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at

There is more content being created in 48 hours than has been produced from the beginning of time until 2003. Every hour, every minute there is a new piece of content being shared on a different social platform. Breaking through has become a struggle, since there is so much new content being posted every 5 minutes. We are in the daunting age where the only thing that is going to breakthrough is quality. Actually caring about the end user and what content will resonate with that community is how you win the content game because it’s scalable.

No matter what business industry you’re interested in, great content gets shared by your community on social media. Social media marketing is scalable because (whether it’s for a personal brand or for a Fortune 500 business) if you’re publishing good content that resonates with your audience, your community will share that content for you, creating an immeasurable ROI. How’s that for brand building?

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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.


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