The Random Vee

Watch a random episode of #AskGaryVee or The Daily Vee (scroll the siders or click the button below for even more randomness)
Click for a random episode



Clay Shannon, Marketing in the Wine Industry & Creating a Wine Brand | #AskGaryVee 282

On episode 282 of the #AskGaryVee Show, one of the great pioneers of California’s wine industry and the CEO of Shannon Ridge Family of Wines, Clay Shannon stops by, and we talk about:
– Clay’s origin story and how he got into the wine industry
– Social media marketing strategies in the wine industry
– Creating a wine brand and making it stand out

#QOTD: What packaging are you looking for, what type of price points, what color, what taste, etc.?

15:09 – What is the best way to stay innovative in the marketing when you don’t have a multi-million dollar marketing budget like your competitors?
30:18 – How do you make a small boutique wine shop standout in an area that is surrounded by warehouse-type stores?
37:50 – I’m working in sales for/with small wine importers and distributors – what is the best way that I can provide value to them?
45:26 – What’s something that you want to tell everyone that is interested in learning about wine?

Check out Shannon Ridge, Clay’s vineyard/wine company, here:

► Check out my main YouTube channel here:

► Find #AskGaryVee here:

Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.

Follow me online here:

Main YouTube:
Planet of the Apps:
Wine Library:


The Ask Gary Vee Show The Ask Gary Vee Show The Ask Gary Vee Show The Ask Gary Vee Show The Ask Gary Vee Show The Ask Gary Vee Show The Ask Gary Vee Show The Ask Gary Vee Show