Do it for the users. Do it for them. I think way too many people are asking me, “Well how do you have so many people following you? Why do people care? Why are people passionate about the product?” I think what so many people are not realizing in this space and in business in 2008 and beyond. With everything being transparent and everybody knowing everything about anything. Authenticity is going to rule the day. When people are making products, when you are making a new app, when you are coming out with a new feature or when you are building your own personal brand, you need to make every decision based on the user, your friends, your fans, whatever you want to call them. I have a very good idea, if you make stuff for the user and you do stuff for the user, the user is going to like you!
Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets. Check out the new site, and tell me what you think at http://garyvaynerchuk.com.
You can also find me on Twitter: http://twitter.com/garyvee.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.
Recorded on: April 11, 2008