YOU CAN’T TREAT SOCIAL MEDIA LIKE A ONE NIGHT STAND. It’ll never work that way. So stop doing it.
Social Media Marketing is like going Beyonce on your customers. What does that mean? You’ve got to put a ring on it if you want them around for the long run. Stop trying to seal the deal on your first at-bat. Romance the customer a little. Take them out to dinner before you try and take them home with you. Stop trying to close on the first transaction. It’s never going to work. And if it does, it’ll never be sustainable. No way. No how.
Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets. Check out the new site, and tell me what you think at http://garyvaynerchuk.com.
You can also find me on Twitter: http://twitter.com/garyvee.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.