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Here’s why you’re NOT going out of business

Get some perspective. One tweet isn’t going to kill you. Having a shitty product, on the other hand…

Does one bad tweet break a brand or is it about the overall quality of content?

This is an interesting thing to me, I am dumbfounded by the lack of knowledge around social media mishaps and quality content. BP oil spilled all of the fucking oil in the world into the Gulf of Mexico and you ass holes still fill up your fucking car with it and don’t get me wrong, so do I. But there is a complete lack of understanding of what actually cripples a business, and it’s not screwing up one tweet. The fact that billion dollar fucking brands sit in a room scared that one tweet that wasn’t so good, you aren’t going out of business idiot. I believe businesses with the right intent trumps all, we are all going to make mistakes.

Saying you’re sorry in today’s society, when none of us actually want to say sorry is so powerful. Sometimes I think about doing things wrong, just so I can come out and say I’m sorry, because that will give me a positive win for me. This is a ludacris conversation, of course, you are going to make mistakes. That’s what happens when a 22 year old is managing your social media and that’s okay you need to go out and own it and say you’re sorry. I promise you all the brands that are worried about their tweets, they need to worry about their product, because they have bigger issues on their hands, when they have a piece of shit product.

Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at

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