This whole British airways thing brought an interesting concept to light: That some people are still focused on the NUMBER of followers you have instead of WHO those followers are.
Word of mouth is at scale now. There is no avoiding it, and more importantly, there is no downplaying it.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
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