We have all been in the push business for too long, it is now time to pull.
Everyone knows that mass emails used to work and convert, but now that is all being spammed out. Companies need to reallocate their time and funds to focus on their end user. Its not about you, its about your costumers. You need to leave no tweet left behind.
Twitter is time consuming, but it is a commitment that needs to be made. Everyone who tweets must be responded to. Im telling you: No tweet left behind.