If you are a trampoline business, you are not competing only with other trampoline businesses… You are competing with any other business that is going to take the attention of your target audience when they have 4 hours of free time and would otherwise be at your trampoline business. Attention is the currency of business, it always comes first.
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
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