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What Matters When You’re Trying to Build a Personal Brand

It may not be possible for me to answer EVERY tweet, but for a long time it was, and people haven’t forgotten that 😉

The effort is what matters when you’re trying to build a personal brand! From 2006 to 2011 I answered every single tweet and every single email, it’s literally what I did for a living. Then the math beat me and it became unscalable, my wife and I started to have children. I started to build another business which is taking up a lot of my time, but the effort was still there. My infrastructure came off of me building what Seth Godin would call a “tribe” meaning: by building relationships with people that care about you. For example: here’s a good story for building a tribe vs plain customers; my sister had her first child, so I was out of the pocket for two days cuz that was an important family event. During that time one of my twitter followers had tweeted “Gary V you’ve really sold out, I used to be able to tweet you and you would answer me in a minute. I have tweeted you 3 times in the last two days and you haven’t replied #jerk.”

This is what I love from the unscalable, even though my sister just had a baby and this was an important family event, I knew what was going on and I just wasn’t replying right that second. Before I could reply in 12 minutes 700 of my fans had already dismantled that human being. “Hey fuckface his sister just had a child” and all the tweets my followers had posted had a similar reply. Effort is what matter when you’re trying to build a tribe and successful brand.

Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at

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